by Eric de Fontenay
If you have time to write a press release, it is obvious that the news you want to convey. There may be information on an EP or a press CD, a performance in front of a tour announcement, a promotion within the company, or a number of other things. MusicDish MI2N work with and gives me a unique viewpoint on the press because I have seen hundreds if not thousands of them, and believe me, I've written my fair share. But there are some mistakes that I've seen that tend to be quite common. And they are the journalistic equivalent of dragging fingernails on a blackboard.
# 1: grammatical errors / Typos As one who writes for my daily bread, I see nothing more irritating to see the grammatical errors and / or typing errors on a press release (or an article on a Web site, or other). Have a grammatical error or typo in your press release indicates that you are well organized, articulate, attentive to detail, or do not care. Remember that your press release is a reflection of who you are and your brand as much as on an event or news. Do not send the wrong signal at a professional audience, the audience for being sloppy.
Almost all word processing programs have a spelling checker, which also displays a fake and not grammar. Once you've invested the time to write a press release, you've already done the hard part. The most convenient is reviewed for accuracy. And if you're just a terrible writer, be strong and realistic. Facing the reality of investing the money and the use of writing as a service of PR MI2N-PRESS (http://www.mi2n.com/services/mi2n_press.php3) to do it for you. If you're still determined to do it alone, however, ask someone else to look over before submitting. Other people usually can see the errors that may have lost, and you do not want people who are your target.
# 2: Do not Believe The Hype? Do not write the hype. Another mistake people make when writing press releases are using the appropriate tone in their content. A press release is not an article. While it should be aesthetically pleasing and flows well, this is not a criticism. Your goal is not to make people laugh. You can report the details of fact about the event, but say that the future performance "will be the bomb" or by using adjectives and / or phrases which really means that it will take a little 'too far. While you can certainly understand the statements to the press, keep your opinions to yourself for you. If you need to hype the new "use quotation marks, then press or comments on past performances, track, or EPS. If you ask a promotion within a company, list of achievements that the person and / or because have been promoting. Let your performance speak for itself or CD. Swagger is not professional and is really a diversion.
# 3: If incorrect information is one thing I know is here. If I read a press release about an event - (say only an exhibition hall at the cart, let us), and the press release presents events that occur on Friday, March 12th, 2010 at 9:00 pm, but the concert is reality Saturday, March 13, 2010, I'll be pretty upset if I took my time to go. Get your dates right. Also, make sure that your time is correct.
Here's another example. You say you're one of the three acts that occur in a place overnight. If you know that before, and I know that even though the show starts at 9:00, you can not actually run at 11:00, 11:00 is the time you should list your issue. People who are on benefits should be able to know if they want to sit through two acts before seeing yours. If you still want to list your 9:00 statement, then do it, but be sure to mention that, as the start time of the event and give the name of the event as well. Then, 11:00 pm Filed the time it happened. What gives your fans an option if they want to come at 9:00 and see the other acts, or wait until 11:00 to see you.
# 4: I Do not Know, but do not say another common problem with the press release does not provide sufficient information. If you have a CD out soon, I'm assuming that is why you write a press release this is to encourage people to buy. But, while saying, when it is released is a great thing, and he looks forward to it, to tell me where I can buy is even better. If you have a direct connection with your CD or EP for online retailers in which it is sold, do not forget to include it.
Always be specific. And if your release is about a show and you're not excited enough about this to include the place or time, I am sure I am not fascinated as you tried to dig under I am a die-hard fan. But even this is a problem, because your true fans, people who are already connected are not the only people you need to make a press release. You must be an appeal to the back, the foot-draggers, and people who are on the fence about what to do tonight. And I can assure you so much - a promoter of talent do not waste your time looking for the details, because there are too many artists out there. It can be of great talent, but you're still one of many in the pool of artists of the music industry.
Here's another piece of advice that is essential: always check all the links (URL) that you supply to make sure it is accurate. Once you've listed the link in the press release, copy and paste into your browser and follow up on this page so that the page you want to propose is actually the page that appears. Also, never use a link to a page that is not ready to be read or is still under construction. Keep this in mind - the music industry is a business, and if you do not have serious connections have already taken the first prize, or your last name is Jackson and McCartney, you're a needle in a hay pile and needs of all benefits can be obtained in order to survive and succeed.
# 5: This is a snapshot, not a picture, there are times when it is better to be Invented, and times when it is not. In my last article, "The Seven Principles of writing a press release," two things I say are "Less is more" and "Spice Please". The first mention of the fact that people simply do not have time to read all you care to write and then some. This is what books are for, or press releases. The second concerns the fact that the document must contain a URL for a sound or a picture, if possible, to attract the reader with the words on the page. But do not worry too much and try to have flowers and rainbows and all sorts of "purty thangs small" in your press release. She'll be like a sore thumb, but for all the wrong reasons. A press release is a document of business and should not bring to mind the words of "I Feel Pretty" from West Side Story. It should not expect someone to "color"?
# 6: Keywords: Best Friends A press release of the Internet and online marketing has revolutionized the way we work today. Understanding what is important, because people will bring a lot of their information through search engines like Google, Yahoo, Bing, Ask.com, etc. This is something the search engines using keywords or called for "tags" to see the results for each query. PR firms that provide new general use their distribution channels to maximize results with the addition of tags or keywords to the sites where the press release will be distributed. Therefore, the probability that a search engine can find your release are greatly increased. Only a minute to think about what search terms, if you are looking for new similar to yours. Got them? Congratulations - you are now the proud owner of keywords and tags.
# 7: I wrote, and now? So now that you've written a press release, press depth education, what's next? Simply go into the studio and start making more music? Well, it's a yes and no. You see, a press release was written to evoke a response and you should be ready for the answer. If you entered the coordinates, then that person or entity must be ready, willing and able to speak with precision and ease anyone could call to request additional information. In other words, the ultimate goal of a press release is advertising that translates into dollars, if a CD and upcoming tour, or what you're advertising. If the posting, just make sure you know that the work does not stop with the press release. Take the right decisions. Do not let your neighbor's barber's cousin Jethro to be your partner, because it happens to work now and can take the phone for you.
Submit your press release as MI2N Newswires, Tweet this on Twitter and add social bookmarking sites like Digg and StumbleUpon. If you have a budget, you may consider working with a distribution service like PRWeb or PR MI2N because they can actually increase your press release to maximize search engine optimization for their large distribution networks. And, last but not least, be sure to share the press release with your contacts industry.
Next month, MusicDish will present a paper on writing press release will be entirely based on questions from our readers and / or comments. I discuss and answer your questions, so if you have, it's time to ask. Send questions via Twitter to @ sydjusmom http://www.twitter.com/sydjusmom (). I look forward to hearing from you.
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