by Kathy Unruh
Creating a press release can be one of the best ways for an independent
artist or band to earn some 'instant media exposure for themselves. And you
know, like me, that exposure is the name of the game nowadays.
Although the global network has opened up many new possibilities for
independent artists, the competition can be daunting. So if you have any
news worthy of the editor (ie a new CD for sale, or a concert of saliva,
etc.), then a press release can be just the ticket to give you an
advantage. It will provide the necessary publicity so people know who you
are, so that your music is heard.
To make the best first impression to your readers, your press release
should be well written, informative and developed. Be careful not to lose
the attention of your readers, adding too many unnecessary details.
Sticking to the facts, explaining who you are and what you have to offer.
In general, I prefer to write a story in third person, when I create my own
press release. In asking me questions of a journalist can ask me, I am able
to think more freely and objectively.
Examples of questions to ask and answer:
[Reporter] - Who are you: What is the name of your group?
[Band] - We have decided to call our group "Tangerine Sunshine".
[R] - What kind of music you play?
[B] - This is a bit 'eclectic and difficult to define a kind of mixture
between alternative and rap.
[R] - I heard just recorded a new CD. When it is available to the public?
[B] - Yes, it's called "Mixed Emotions" and we are really happy with how it
happened. Will be available next week.
[R] - Where can I obtain a copy of the CD?
[B] - will be available on our website (URL) and various other retail
outlets (identify).
[R] Super! How many songs are on your album?
[B] Twelve.
[R] - Why did you choose "Tangerine Sunshine" for a name?
[B] - We love the colorful and positive image that it represents.
Of course, all the names mentioned above are fictitious and illustration
are only meant to show how you could organize the information you want
included in your press release. It can be modified in various ways
according to their needs. Once the fictional reporter has gathered all the
facts, you're ready to write.
Here's a simple scheme to use:
THE ONE
One of the most important is to start the press release with a catchy
title. We want to make sure that will draw the reader's attention right
from the start.
FIRST ITEM
Obtain the information that (name of your group, etc.) and what you have to
offer the first paragraph. Keep the who, what, when, where, why and how the
questions before you write will help stimulate the creative process.
POINT
In the second paragraph of the release, you can go into more detail
shortly. You may want to describe the style of your music, or say something
more about upcoming events. If yes, is the place to do it.
Third paragraph
In this third and last section can briefly say something about other people
who have participated in a project or event. Whatever you are not covered
in your press release yet, but I feel it is important, you can add here.
Please include all contact information you have, including a Web address or
e-mail.
When your release is ready, after checking the spelling errors in
typography and grammar, go ahead and post it on your site and / or your
blog. Send it to as many sites as you can find free PR. Mi2n.com is good
for musicians and independent artists to begin.
You should also send the press release with a letter to all local
newspapers in your area. Put "Attention: Editor" above the address on the
envelope and, if possible, a photograph.
Remember to send an email to all your friends, relatives and neighbors too.
This is your moment to shine, so as to reach the stars!
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