by Bob Baker
Many people who subscribe to my Buzz Factor e-zine, read my books and
attend workshops tell me they move ounces brainstorming mode, self-
promotion as ideas faster than Billy Joel behind the wheel of a Mazarotti.
My first advice regarding this state of mind is fantastic
Buy a book or newspaper and capture those thoughts into writing them. Do
not expect to remember everything later. This rarely works. Grab ideas
while they are hot.
If you're driving when inspiration, gently pull your thoughts and scribbles
on a receipt for gas, a bag of fast food, or whatever is handy. If you're
in a bar or restaurant, use a towel. If you're in the shower ... Well, be
creative and find a way to record those great ideas.
So many ideas, So Little Time
Once you have a master list of unexceptional, career boosting concepts,
things do not become easier. Now, you probably feel as if you have so many
options, you do not know where to start. Most people get the music so
distracted so they do nothing. Or they do a little of everything at once,
and spread themselves too thin, with nothing to show for their hard work.
Well, I believe in keeping things simple. Do not overwhelm yourself. To
start, before jumping into any new plans to tail, there are two basic
things you must do every week if not every day, no matter what you may be
working on:
1) To write, record and perform great music. It is no secret. The ideas
of promoting the most creative of the world will do nothing to help the
poor music. So work on your music-making craft constantly. All it takes is
a killer song to light a fire that will support a full career.
2) The second thing you must do almost every day is to take steps to
connect with and attract more fans. Do not get distracted with technical
details and connections to industry and stuff that does nothing. Keeping a
constant target of fans.
Creating Your Plan Music
Now, what about the specific ideas you have great exposure to get the CD
sales, etc..? Take a timetable covering the next 12 months, and start
writing your ideas and the best time of year when they would be better.
Think this through and move the items on the calendar until you have one or
two main ideas listed for each month. Doing this will give you a roadmap to
promote so you know the best ways to spend your time and energy each month.
Your efforts will be more targeted in this way and more likely to generate
results.
He does not wing and leave things to chance. This is your career and
livelihood at stake here. September priorities. Create an action plan. You
can always adjust and modify the plan as you go. But we have first gives
you a starting point and a direction ... and a reason to Get Busy and start
promoting your music now.
I had a plan - your ideal plan - then ... get out there and promote
yourself!
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