by Bob Baker
One morning not long ago, when my daughter was 8, I was driving her to
school when she asked me to cue up a very familiar song on the CD player.
If you have kids, you know that children often love Repeated exposure to
stuff they like. They'll contently watch a favorite movie over and over
again, driving the adults in the house batty from the repetition.
Well, one of her favorite songs is "Accidentally in Love" by Counting
Crows. I like to think she enjoys it so much because i recently played it
at a show she attended. But the truth more likely has something to do with
the Shrek 2 soundtrack.
Anyway, that morning we were on our second spin of "So she said, 'What's
the problem, baby' ..." When I finally asked her, "Why do you like this
song so much?"
Her answer: "I do not know. It just puts me in a good mood."
The Light Bulb Goes Off
Wow. That might sound like a simplistic answer, but when you think about
it, is not that at the core of enjoyng any type of music, at any stage of
life? You enjoy your favorite music Because it makes you feel good.
The key words there are * and * feel * good *. Generally speaking, music
makes the person enjoying it feel good - or better about themselves than
they might have before hearing it.
There are exceptions: Sometimes people listen to particular types of music
when they are sad or angry or not feeling "good." In these instances,
people use music to match their moods - to cradle and support them in
whatever state they happen to be in. But, regardless of the mood, people
always use music to "feel," Whether it's good or otherwise.
But I contend that most of the time people turn to music to feel better
about themselves - to, as my daughter says, put themselves in a good mood.
Feeling Great About Feeling Good
Music fans might say they love an act Because of the vocalist's skills or
the guitar player's chops or the groove laid down by the bass player. But
those things are just the means that lead to the ultimate fan payoff:
Feeling good.
So ... How does your music make your fans feel? In what way do you elevated
their mood to "good" - or, better yet, great? The answers to those
questions can be different for every artist. But asking them and pondering
the answers will help you understand the true relationship you have with
your fans.
Bottom line: Putting more people in a "good mood" will help your music
career more than just about any marketing tactic you could ever conceive.
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