By Lance Trebeschi
Today, artists have a wide range of opportunities for promotion, especially online. But that means that it must compete with other groups to have a presence online. There are four basic steps in online marketing to get a good starting point to promote the music on the Internet.
1. Submit directories
The first step is to submit. Submit to directories, radio and online magazines online - anywhere, playing or characteristics of the music. The places that play the track, most people feel and recognize your music. Thousands of people listen to radio online free every day and most of these stations will allow artists to present their music with them. Similarly, the directories you can add your website with a brief description, which is then added to the site's directory. A better idea is to share your site or submit your music for you if you do not always grow your own music.
You must be careful when submitting sites, however, because the search directories like Google, if you spend your incoming links look artificial. This means that when a user searches your site, do not appear in search results because the research is to punish. Try sending your site or sites of music at a couple of times a week, with different anchor text. For example, the words "blog rock awesome" is the anchor text to link www.motorcityrocks.com. Also, do not always have your site with a link to your homepage. Sometimes presenting your site with a link to the sub-page of your website to make these links appear more natural.
* The text Anchor - visible, descriptive text, you click on a hyperlink.
2. Give Away Music
Secondly, it gives your music for free. With the plethora of options available for users to download MP3 files, music with a stringent for the night to purchase your online status. When a listener receives your MP3 for free, he or she has a greater ability to return to your site to hear more music from you, whether they liked what they heard. Only after listening to your taste and the music you buy your album. You must be sure not too much music, however, because the auditor has no reason to have your album if they can find everything for free.
Adding a podcast or MP3 for your site also allows users to stream music without paying for it. More difficult with the addition of music to the site, however, is the record, so you start focusing on a quality recording of your music. To add music to the site:
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Finding a computer with audio inputs and the application easy to use audio encoding. This is easier if your music is the CD, just rip it with iTunes or a similar question. If it is an analog or digital (mini-disc) format, is a bit 'more difficult, but the applications are freely there.
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Then with an MP3 file in hand, you can download the file to your website and link it as a link to a web page or other material or images.
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Then, there are more complicated ways to do more "presentable", with a council of Nice player, etc.
3. Making Friends
The third step is to build professional relationships online to increase your online presence. You know a lot of music, then comment. Look for blogs related to rock music and add meaningful comments to help others to read blogs. Most of the time the comment box asks for your URL, which is a great way to promote your website or blog to help others by posting comments.
Blogger ethical state, if one or Blogger comments links to another site, another blogger comment or link back. This is a great way to build a relationship online and promote each other music. An additional option, in addition to comment on their blog is to help them in some way. When you find online radio stations to send your music to, to compile a list and send the list to them. They will return to promote your music thanks for your help.
In addition to commenting on blogs, creating a blog can be very useful in marketing rock music online.
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